Most businesses collect customer feedback sporadically — a Google review here, a complaint email there. None of it is centralised, tracked, or acted upon systematically.
What a Feedback System Does
- Collection: After service delivery, customers receive a simple feedback request.
- Central dashboard: All feedback in one place — ratings, comments, trends over time.
- Action tracking: Negative feedback triggers a follow-up task. Tracked until closed.
- Reporting: Monthly satisfaction scores and common themes — automatically generated.
Businesses that systematically act on feedback improve retention, reduce complaints, and build stronger reputations. The data also supports tender applications and accreditation renewals.
Got a Spreadsheet That's Driving You Mad?
Send it over — I'll tell you what an app version would look like and what it'd cost. No obligation.